You probably understand that being “in the cloud” means something is accessed by the internet. For a call center, it simply means that’s where all outbound and inbound customer communications are handled, rather than on local machines at a company’s physical headquarters.
With a cloud-based call center, all customer interactions over voice, text, email, and social media take place online, and they can happen from anywhere with an internet connection. Instead of being stored in one place, the data needed to make these interactions happen is stored in many places–remote data centers on business servers–and is called up, pieced together, and delivered instantly when agents need it.